SAFE 2 SAVE Teams Up With Businesses, Offers Incentives For Safe Drivers

Following the death of a student killed by a distracted driver in College Station, a stay-at-home mom and pastor’s wife felt the need to do something.

The mother researched behavior change, observed her own children responding well to positive reinforcement, and eventually launched an incentive-based phone app in 2016 called “Safe 2 Save.”

Safe 2 Save, whose title sponsor is Memorial Hermann Life flight, encourages safe driving by rewarding users with points that can be redeemed for food, products, and services at restaurants and businesses across Texas. By 2018, the app had more than 89,000 users, including in Montgomery County, with a plan to go nationwide by 2020.